Things to do while your woman is shopping

I read an article last week about how Apple is now one of the world’s biggest fashion companies. I can see that with laptops, iPads and iPhones, but I had always thought of computer data storage as a commodity. So the plan was to go the store and get the cheapest 500 GB external drive. Well…

They had 500GB drives all right, many of them, in fact. And that was the problem: choice! All 500, all USB 3.0, all around the same price. So function and price were out the door early. This was now about design. All were sleek and compact. So this was about color!

My first instinct was to go for the manly black, just because…I mean, why not? But then I started considering the more colorful ones because they would be hard to lose.

Normally I would have gone for the blue, it being my favorite color. But then it was a bit too pale, and it would look out of place at a professional meeting. And do I really want to be seen at a Starbucks with a pale blue hard drive?

The silver would match my Mac, though. But maybe too matchy matchy.

In the end I went for the crimson. It’s interesting but muted and manly. Besides…it’s crimson, you know.

So enthralled was I that I decided to get another drive for my niece, a high school student in Ghana.

Well, they didn’t have pink–surprising, come to think of it.

Perhaps the pale blue? Hmmmm….